Managing Airline Operations - Essay Example
From this discussion it is clear that the two companies, easy jet company, and the Singapore airlines are both operating on competitive priorities to enable them fit efficiently in the market. The EasyJet Company has focused on low cost air flights. In fact, they were regarded as the cheapest European airline. The low cost priority has enabled them to compete favorably against giant players in the same field. Also in their competitive priorities, the company has chosen to use identifiable marketing and operational techniques. Such techniques include the use of one type of aircrafts, rapid turnaround time, no in flight meals, and provision of cost conscious customer care services. This paper outlines that Singapore airlines as well are utilizing competitive priorities to operate well in the market. Some of the competitive priorities of this company include being positioned as premium carrier that has engaged in high quality services as well as high level of innovation in their service delivery charter.
